Zee Biskope creates history - opens as India's No. 1 Bhojpuri channel
The brand signifies a space which enables viewers to rejoice their Bhojpuriyat at their unabashed best.
Anuj Singh
Zee Biskope, a 24-hour dedicated Bhojpuri movie channel recently launched from the house of ZEEL primarily for the Bihar, Jharkhand & East UP markets, has ranked as No 1 Bhojpuri channel in the very first week of launch (BARC; Bihar Jharkhand
With a GRP of 145, the channel has opened as the market leader in the Bhojpuri category. This is a rare feat by any channel in recent history. Zee Biskope has also made it to the top 10 most viewed channels of ZEEL at an All India level contributing to 3.5% of ZEEL's overall market share. Adding further to the galore, the channel has bagged the top 10 movies of the week in terms of viewership across the category. With Zee Biskope & Big Ganga, ZEEL now enjoys 48% of the market share in the Bihar Jharkhand region.
The brand signifies a space which enables viewers to rejoice their Bhojpuriyat at their unabashed best.
